Over the last week I was offered an incredible GROUND LEVEL opportunity. You know the story…

An opportunity that comes once in a lifetime – playing with majors in the industry.

And as an entrepreneur, I know you know what this feels like, a really freaking cool opportunity shows up–you grab that bull by the horns, baby!

So… should I do it?

Or not?

I mean I’m freaking busy. Just launched two new TV Stations. A New YouTube Channel. New meditation product. A Daughter. A Husband.

How could I possibly fit this in? But how can I pass this up? Hmmmm… What should I do? What would you do?

Well this is an important question because as business owners we get presented with new opportunities every day. And deciding what to do can be VERY challenging.

Some people don’t decide, they just jump into every distraction/opportunity that comes their way. The problem with this route is that you never gain any traction with anything because you jump around too much. For your business to succeed you have to stick with it. Give it love and attention. SELL and find ways to bring in leads consistently until the business is healthy and prospering and systematized.

And some people NEVER jump in. The problem here is you miss out on important opportunities.

So, back to my dilemma. At first it might seem like an easy… YES. Hello? Are you stupid? Silly? This is a once-in-a-lifetime opportunity. Or… for some of you it’s an obvious, “NO!”

But it’s not that simple.

And the truth is there is no “one-answer-fits-all.” Every person and situation is unique. YOU are unique and so is your life, your dreams, your goals and circumstances.

Here’s what I do that really helps me decide.

First, I ask myself some questions:

1. How does this idea/project/venture support my current vision and goals and other endeavors?
2. How much time will it take?
3. Do I have that time to give? Is it important enough that I will make that time?
4. Will it equate to money or satisfy another need/want/desire I have?
5. If not, does it matter to me?
6. How will it impact the other endeavors in my life?
7. How will it impact my personal life?
8. What does my gut say?
9. What do my mentors say?
10. What does my brain say?

Once I’ve answered those, I have a good sense of whether I’m going to do it or not. So now, time to make an empowered choice.

So am I going to do it? YES! I am. It supports what I do. It supports where I’m going. It’s a HUGE revenue-generating ground level opportunity and helps me get to my next place.

A toast to making choices!