The idea behind Movember is simple, and admirable: Raising awareness to men’s health issues, in much the same way that October does for breast cancer.
Both are important issues, and noble causes to support. But there’s one very discernible difference between the way people perceive the two months: BRANDING.
Movember has quickly become much more than just a cute mash-up of “mustache” and “November.” Men are growing out mustaches in a groundswell of of support, and some women even take pix with fake mustaches to support the effort as “Mo Sistas” (Check out us.movember.com for more).
Does growing a mustache in any way symbolize prostate cancer? Of course not. It works because people care about the cause and can have fun supporting it.
I chatted with pricing strategist, Zee Worstell of AcceleratHer.com about how to set prices that produce profits and here were the takeaways:
1. First, you must know what problem you solve for your customers
Every business must solve a problem if they want to be successful. Customers only part with cash if what you are selling solves a problem they are having.
Problems can be extremely simple like needing a pair of shoes to match a dress or more complicated like needing a solution for chronic pain. No matter what the problem is, you need to be clear on how you solve it. If you don’t understand what problem you solve, you will have a hard time producing profits.