Of all the questions that I get asked at women’s conferences and speaking events, I’d have to say that this one comes up the most: What is a life coach? And it’s almost humorous, because it would seem that the very term in and of itself is explanatory, but when it comes down to it, it really isn’t. Due to the varying nature of women who serve as life coaches, they can mean different things to different people. Read more…

Women business owners often think they have a brand… a great brand – when, in fact, they don’t. I’m not saying that they don’t have a great business or product/service or concept… I’m saying they don’t have a brand. And, a brand is different than a great company/product/service. A brand sticks out in the minds of your customers. A brand that is successful, has a loyal following because the story hooks its customers to it. We stand buy our brands when we love them! In fact, if you’ve branded properly – your fans will be so loyal that they’ll buy your products even if they don’t need them.

Read more…

As an aspiring female entrepreneur, you’ve no doubt heard of how common it is to hire a coach or look for a mentor to spur you on down your road to success. But if you’re trying to pinch pennies – or perhaps don’t know of any successful people to give you advice – you might shove the idea to a back burner. But what you might not know is how detrimental this can be to your success. Read more…

For your ideal client to buy your products & services, you must talk DIRECTLY TO THEM, your consumer. What I mean is that as a consumer, I should know you are talking to me, my style, my personality, my buying habits (price, quality, etc.). If I can’t understand who you are talking to or I determine that you’re NOT talking to me, then I will pass on purchasing. And, if I’m your ideal client, that would be a shame. I will have missed the opportunity to get value from what you’re offering.

Read more…