“Build Your Business, Step by Step” + Weekly Access to Amy

All the education in the world won't build you a successful business. I see it everyday… entrepreneurs getting overwhelmed and lost in great content but they don't know how and when to implement it. We need to make sure you are set up for success. So, in month 1 we will: 1) identify the "real" problems you are facing in your business, and then, 2) get you organized and ready for success.

Some of the topics we will cover in Month 1 are:

• Identifying the "real" challenges/problems in your business through specific assignments that will reveal your sabotaging practices and behaviors.
• Learning and utilizing proven strategies to move past day to day challenges.
• The trick to getting and staying committed and motivated.
• Organizing and prioritizing.
• Creating your successful environment.
• Creating and implementing initial systems.
• Setting up an accountability program.
• Adopting and Practicing a "Millionairess Mindset."
• Designing your master schedule for success.

In month 2 we are going to get crystal clear on the vision you have for your company. If you don't have one, you will by the time we are finished. This is the most important part of the process because without a vision, you WILL NOT be successful. When Nike set out to provide sportswear – they had a vision of who they wanted to reach, how their products would make people feel, the quality, etc. They wanted to be more than just an athletic apparel company. Knowing your vision makes it possible for you to create plans, set goals, and stop getting distracted by initiatives that don't serve your greater purpose.

Some of the topics we will cover in Month 2 are:

• Discovering what you're passionate about and bringing it to your business.
• Planning your future… the steps.
• Identifying your top 10 values and infusing your business with them.
• Identifying critical, business destroying traps that have and can sabotage your success.
• Creating a brand vs. just offering products and services and why it's critical to your success.
• Designing your engaging, impactful, "must have" brand.
• Personalizing your brand with a vision, purpose and mission.
• Identifying specifically what you do, how you make money, who your ideal client is and what they need from you.
• Crafting and employing your sales plan.

In month 3 it's time to for the plan! You are getting ready for implementation so you need to be fully prepared to be successful!

Some of the topics we will cover in Month 3 are:

• Creating and/or modifying your materials and assets including: logo, letterhead, biz card, etc.
• Creating and/or modifying and marketing your website to meet "website must-have" guidelines.
• Selecting the "right" graphic designer.
• Building your community of potential clients.
• Building your All-Star Success Team.
• Creating processes and procedures so your business is systematized and automated – making it possible for you to do less and make more.
• Pricing and packaging.
• Minding your money: understanding income, expenses, cashflow, assets, liabilities, financial worksheets, bookkeeping, appropriate CPA and financial advisor, protection, etc.
• Determining what legal protections you need to put in place: trademarks, copyrights, entity formation, business insurance and licenses, etc.
• Delving deeper into your sales plan.
• Creating a "Company Overview" (mini biz plan).
• Mapping out your 1 year goals.
• Choosing and implementing the action steps necessary to achieve your goals.
• Scheduling your action steps – following through!
• Creating your vision board.

In month 4 it's time to make money! So all the topics we are going to cover deal with offering your customers your products and services.

Some of the topics we will cover in Month 4 are:

• Adopting powerful beliefs about money.
• Accepting that you deserve to make money.
• Charging enough money.
• Learning how to powerfully "receive" money.
• Dealing with fears around money.
• Crafting an impactful, inspiring, engaging 30 second commercial.
• Defining and distinguishing your target market, power partners, warm market, cold market, and other referral sources.
• Creating YOUR customized sales process.
• Engaging power partners to help you with the sales process.
• Dealing with fear.
• Creating your 30 day sales plan.

In month 5 we will hone in on your thinking. Now is about the time that we can study how your thinking has gotten in your way and what to do about it. Successful entrepreneurs have incredible discipline when it comes to their thinking. You need the same. Successful thinking is NOT positive thinking, it's much more than that and this month we will learn what it takes to really release your inner millionairess!

Some of the topics we will cover in Month 5 are:

• Distinguishing between your "thoughts" and your "thinking."
• Figuring out how you got your thinking – why do you think the way you do?
• Learning how to CHOOSE your thinking.
• Learning all the different types of destructive thinking.
• Determining YOUR destructive thinking and the dangers it presents to you and the success of your business.
• Turning destructive thinking into empowered thinking.
• FEAR: what it really is; how it affects us and how we should deal with it.

In month 6 we will focus on business development – creating the powerful network that will help you grow your business for the life of your business. You hear all the time, "It's about who you know." This is TRUE! So you are going to learn how to develop the relationships that will lead to sales/making money.

Some of the topics we will cover in Month 6 are:

• Understanding REAL business development.
• Defining your target market even more clearly than you have.
• Choosing the right "referral sources" so that you make money faster.
• Selecting your personal "power partners."
• Building your rolodex through specific networking initiatives.
• Learning the art of the introduction.
• Following through techniques so no business is left on the table.
• Organizing and managing your rolodex to make sure that all of your contacts feel taken care of and are providing you with the greatest amount of referrals.
• Nurturing and keeping in touch with your relationships.

Marketing is largely misunderstood and overlooked by beginning as well as established entrepreneurs. Many think it refers only to promotions, advertising and PR. But, marketing encompasses "everything" you do to get your product or service in the hands of your potential customers. Marketing is critical to the success of your business so this will be the focus for month 7.

Some of the topics we will cover in Month 7 are:

• Understanding what marketing really means.
• Distinguishing between traditional and online marketing.
• "Speaking" to your market – writing compelling, engaging, exciting copy that makes it easy to move into a sale.
• Learning the different types of marketing.
• Choosing what marketing initiatives make the most sense for you and why.
• Understanding social media marketing: what works and what doesn't and what to focus on.
• Utilizing your website as a marketing tool.
• Creating effective email campaigns and newsletters.

If your one main source of customers dries up …then what? The more ways you create to offer value and collect income, the more secure and profitable your company will be.

Some of the topics we will cover in Month 8 are:

• Learning why additional income streams are critical.
• Learning the different types of income streams you can add to your business.
• Choosing a few additional income streams to begin imple menting in your business, now.

Exposure and credibility are two very important parts of establishing a successful business. The more people know about your company, the higher your platform is. In Month 9 we will explore many of the ways that you can elevate your platform to get increase exposure and reach maximum sales.

Some of the topics we will cover in Month 9 are:

• Advertising: what works, what doesn't and should you advertise?
• Publicity: different types and how to get thousands of dollars FREE.
• Writing a book: Should you? How to? Then what?
• Speaking Engagements: Should you? How to do it effectively.
• Becoming an "expert."
• Video Platform: Should you? How to do it effectively.
• LIVE Events: Should you? How to do it effectively.

Welcome to the "Game of Your Life!" It's time for boot camp! In the final quarter of your Level 2 coaching program, our focus will be two-fold: 1) Refining everything we have worked on up to this point and 2) Starting the "Game of Your Life." The "Game of Your Life" is Amy's exclusive 90 day bootcamp where you will set a high level goal for yourself and your business and will work towards it like you have never worked towards anything before. With the support of your team, you will step up to your potential, show yourself what your capable of, and experience the extraordinary life you say you want to have.