Biz Advice | Amy Applebaum, Inc.

Check out Amy and other successful business womens advice on the biz of being a professional business woman and successful female entrepreneur.

How Emotional Writing Convinces Your Customers To Act

by Amy Harrison

How Emotional Writing Convinces Your Customers To Act. When you stir the emotions of your reader or customers, you strengthen that personal connection between them and your business.

Using emotion isn’t about including hype and exclamations marks, it’s about grabbing your reader’s attention, pulling them in and making them feel that they want to find out more about you and what you have to offer.

Stop Beating Yourself Up!

by Sandra Robinson

Stop Beating Yourself Up! How appreciation can ease the learning process.

Working with experts to get their message out there to the world allows me to see incredible mastery of knowledge and skill they have acquired in their field. Often though, when the individual is venturing into a genre that is foreign to them, media or public speaking specifically, I can witness an all too common battle; as new skills are needed and shortcomings are exposed, I may find I have ringside seats as self-esteem takes punch after punch from their critical self .

Don’t Let Social Media Become Your Own Hamster Wheel in Hell

by Ann Voorhees Baker

Don’t Let Social Media Become Your Own Hamster Wheel in Hell! For many, the marvelous world of social media becomes a personal hamster cage in hell, where they spin inside their exercise wheels for hours a day, going nowhere. Blog, tweet, email, update Facebook, participate in groups, comment on other blogs, join new networks… it can be a relentless race to nowhere in particular.

3 Questions to Ask So You Can Find Loving Customers

by Alyse Hart

3 Questions to Ask So You Can Find Loving Customers.

If sales is like dating — networking is like cruising. At its worst it feels predatory — at its best it’s fun and hopeful. Who doesn’t hope to meet that one person who will change their life, buy from them and open doors? You’ll need to kiss some frogs before finding your perfect pond. To minimize fatigue and frustration you’ll need to know what you are looking for and how to differentiate yourself. Let your true colors come out so the right ones will find you too.