Beauty | Amy Applebaum, Inc.

Professional women in the male-dominated business world know that using their natural beauty is key to being a successful entrepreneur. Stay sharp and stay fabulous with Amy’s Beauty Blog!

Green Beauty

by Lisa Pilgrim

Green Beauty! Mud slides, tsunamis, earthquakes, flooding, cyclones, and hurricanes… The Earth is mad and it is striking back!

What does all this doom and gloom have to do with our beauty loving selves? The answer is simple; we all need to ‘green’ our routine to help heal Mother Earth. In the article below you’ll find some easy, yet effective ways to adjust your beautifying rituals to help contribute to a healthier planet. Remember, no matter how big or small, every little bit counts.

What is Permanent Makeup?

by Linda Hong

What is Permanent Makeup? By now many of you have heard of permanent makeup. And some of you have taken advantage of this wonderful technology and now have permanent eyebrows, eyeliner and/or lip liner. But for those of you who still are not completely knowledgeable about exactly what permanent makeup is, let me give you a short definition.

FOUNDATION AND YOU

by Lisa Pilgrim

FOUNDATION AND YOU. Picking the right foundation for your age and skin type can be a quite a task for the inexperienced. Tinted moisturizer, liquid, medium coverage, stick, cream to powder and the list goes on. Don’t think for one minute that you are alone in your quest for the perfect foundation. Over the years I have found this topic to be one of the most talk about concerns for many of my clients. Hopefully this article will help extinguish some of your foundation qualms.

Build More Confidence and Look 10 Pounds Lighter

by Linda Hong

Build More Confidence and Look 10 Pounds Lighter! It’s 2011 and this year we really want to look our best, right? So if you still have a few extra pounds from the holiday season, boost the trips to the gym and reduce the food intake to deal with it. But meanwhile, a few makeup tricks can make you look slimmer.