One very important thing you need to ask yourself as you develop a product or choose a product to promote is this: do I believe in what I am selling? If the answer is no, then you have some serious re-thinking and re-strategizing to do.
When you sell a product, whether you realize it or not, you are putting your name and reputation behind that product. By putting it
for sale on your website or in your store, you are essentially saying, “I have used this product or have seen the results of others using it, and I know that it works.” If you can’t say that (or something similar), then you need to determine WHY you can’t put your support fully behind it.
Let’s put it this way. Would you use the product yourself if you had the problem that it is supposed to fix? If not, why? And if so, do you have concrete proof or results that point to others being able to use it as well?
Why You Should Believe in Your Product
As a salesperson, you are more transparent than you might think. Your clients and customers are often able to read through your body language whether you honestly trust in your product or whether you are feeding them a line of garbage during the selling process. So you need to be on board with whatever it is that your product promises, or you could be handing out a lot of refunds and dealing with unhappy customers in the long run.
If your product happens to be a service you provide, such as a skill set, then you need to keep up with any updates or new information regarding the environment around your service. For instance, if you are a hair stylist, you need to constantly keep up with new styles, products, and ways to solve clients’ hair problems. If you don’t, your skills will become obsolete and your customers will see that you are no longer the most reliable hair stylist.
By keeping up with your styling skills, you will maintain the most confidence you can have while styling clients’ hair, and in doing so, you will be able to maintain an attitude of believing in your service. As an added note, if you upsell your clients on products after you service them, you need to believe in those products as well. Otherwise, by selling them inferior products, you will essentially show how unethically you are willing to go in making a sale. That’s NOT an image you want to put on!
Is all of this making sense? If not, then I highly recommend that you check out my “Release Your Inner Millionairess” coaching club. With different levels for different needs, I guarantee that my personal coaching will help you in just about any aspect of your business, especially when it comes to believing in your product!
To Your Success,