Laura Applebaum – Executive Director
As well as being Amy’s sister, Laura’s critical role is making sure everything runs smoothly at Amy Applebaum Inc. It’s no surprise that Laura organizes everything with energy and attention to detail – she has over 10 years experience managing projects in the LA music and entertainment industry! She always knew that she enjoyed creating order and calm in fast paced environments, but she finally realized that she got the biggest buzz working with positive, determined and inspirational people.
As a result it took only moments before deciding to join her sister and help bring to life Amy’s vision to inspire women and female entrepreneurs across the globe. She is thrilled to have been involved in the launches of the “Totally Fabulous Females” and “Release your Inner Millionairess” communities. She is actively involved in helping Amy build an online community of passionate, inspirational women and is driven by the goal to “empower, support and help each other get to the next level whether in life or in business.”
Leslie Applebaum – VP of Strategic Relationships
Before joining her sister Amy, Leslie had built up more than a decade of experience in sales, marketing, training and communication. Her determination, persistence and sensitivity made her a formidable force when creating and nurturing business relationships within the corporate arena. From making over 100 sales calls a day, to hiring, training and motivating her own team, she consistently boosted business for a variety of industries from telecoms, vehicle rental and property maintenance. While Leslie loved the buzz of corporate business relationship building, she felt she was missing something that would release a bigger passion for her work.
That missing something was helping others. Leslie admits that knowing she is helping with the transformation of women’s lives around the world is something she can really get passionate about. “The Amy Applebaum Inc. community is filled with inspirational women, and I have the honor of helping them release their inner millionairess. That’s what gets me out of bed in the morning!”
Alanda Ray / Jennifer Schwartz – Sales Team
Alanda and Jennifer are on a mission to find female entrepreneurs around the world who are interested in creating lives full of excitement, freedom, and happiness. “Our message is, ‘living the dream’ is possible and with Amy Applebaum’s programs, it can be a reality.” The age of the female entrepreneur is now. If it’s your time, let’s start the conversation!
Alanda and Jennifer are Certified Life Coaches who come from entrepreneurial families. Both are thrilled to help any woman move forward with her ideas, her business, her dreams!
Robert Flutie – Brand Manager
Robert brings together an extensive career of strategic business management and creative out of the box thinking. His high-level experience within Citigroup created a solid foundation of negotiation skills, deal-making and big-business strategies. Robert used what he had learned at Citigroup when he joined his family’s High Fashion model management firm: Company Management, something which was more in line with Robert’s passion for brand building and talent management. The company’s rapid expansion meant Robert not only had to establish operations in France, Italy, England, Miami and Los Angeles, he also negotiated high profile advertising and marketing campaigns within these markets, requiring sensitivity to international procedures and incredible attention to detail. In 1998 Robert founded his own talent Brand & Media Management Firm: Flutie Entertainment which has been established as the leader within the Talent Brand industry following a decade of business development and creative expansion. Robert’s experience in brand, business and talent management makes him an incredible asset to the Amy Applebaum team and community!
Lee Parent – Art Director / Designer
Based out of mid-coast Maine, Lee originally stumbled upon the fine world of graphic / web design in sunny L.A. Through her design work, she loves to bring to life the ideas of passionate business owners by creating websites, logo development, print work and more. It’s her love of design and dedication to her clients that makes Lee a joy to work with. She works hard to create materials that help businesses stand out and make an impact on customers. Lee’s design talents have been requested by clients such as: 20th Century Fox, Gravity Games, 40 Below Vodka, Digital Entertainment Network (DEN), IFILM, Click Active Media, Neuron Syndicate and Earthlink. She has also created banner ads for Pepsi and Mountain Dew and even posters for Avril Lavigne. Further samples can be seen at www.leeparent.com
Alex Natskovich – Web Development
With a software and technology experience that began in the late 90s, Alex specializes in building high quality websites and online systems for the small to medium and enterprise business market. After studying hardware and systems engineering in the State of Belarus, Alex moved to New York City and found his niche working for an ambitious start-up company. Inspired, it wasn’t long before he launched his own web and software development company www.mev.com. Alex is the “go-to-guy” for all Amy Applebaum Inc web development needs.
Michael Applebaum – Mentor
With well–respected and recognized marketing talents, Michael Applebaum brings a wealth of business leadership experience to the Amy Applebaum community. After graduating from The Carlson School of Business, Michael Applebaum was soon hand-picked for the position of President at several marketing companies before deciding to take his expertise to transform the vending supply business with the position of CEO at Top Notch Toys.
Over the past 20 years, Michael has gained recognition as a leader and innovator, particularly for his role in the bulk vending supply industry where he is credited with many of the marketing techniques used in the industry today. As a result, his expertise in marketing is highly sought after and he has been a guest lecturer at San Jose State, San Jose Real Estate Board, San Francisco Opera Association, San Jose Rep, Rotary Clubs, and many others. He has also led hundreds of seminars dealing with sales, marketing and customer service techniques.
Zareh Baghdasarian – Mentor
Mr. Zaré Baghdasarian has more than 20 years of business experience as an Executive Director, Entrepreneur, Operations Manager, Investor, and Private Equity Investment Consultant with a passion for business startups and technology.
Although he has an MBA, an MS in Engineering Management, and a BS in Electrical Engineering, his most valuable asset that he brings to his mentor position is his real-world business experience. He is Director of a non-profit organization that supports starting out entrepreneurs and his advice is based on his own experience of starting 2 engineering technology companies and a startup SaaS company. His combined business and technological expertise enables to him to analyze problems and suggest solutions and technological resources based on a solid understanding of the business’s unique operations and requirements.
Peter Buttenweiser – Mentor
Peter has built his advertising and marketing expertise over the past 20 from being a national media buyer to promoting one of the largest regional theme parks in the United States. Peter knows how to create an impact; during his role as Director he transformed MSA Event Management into the leading event marketing organization.
His passion for theatre, film and TV lead him to write and produce an Off-Broadway play, an award winning DVD, two dozen television commercials, about a hundred radio advertisements and a number of internet videos. For the past five years he has been providing marketing and business consulting services through his own firm, IB4E Marketing. His client list has included: Citigroup, AT&T, DeBeers Diamonds, Dunlop Golf Equipment, JC Penney, Coca-Cola, McDonalds, Kodak, Toys R Us, Ford Modeling Agency and Denny’s to name just a few!
Barry LeVine – Mentor
Recruited by CBS records in 1979, Barry designed and developed the marketing plans for some of today’s well known acts including: Elvis Costello, Men at Work, Cyndi Lauper, Billy Idol, Journey, Michael Bolton and The Bangles.
As Director of Creative Marketing for Clive Davis and his Arista Records family he designed launch plans for upstart artists like Taylor Dayne and Expose as well as plans for established artists such as Whitney Houston, Kenny G and the Grateful Dead. When the BMG family and SONY merged, Barry played a critical role in the design of the new companies (SONYBMG) sales marketing organization. In July of 2008 Barry left SONYBMG to launch his own marketing company, BeSCENE Marketing LLC and counts Clear Channel Radio, SONYBMG, HelpersMarket.com and Stealth Entertainment as his clients.
